Nippon Steel & Sumitomo Metal – 2016

SWOT Analysis Strengths Nippon has a strong technological edge over other major steel companies worldwide. After the merger with Sumitomo Metals, the new combined entity has a total of 908 international patent application publications, significantly higher than rivals JFE, POSCO and ArcelorMittal. Japan remains global leader in steel production, ranking second in 2013. Weaknesses Auto production has been weak as of late, limiting the sector's demand for...

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